WHAT WE DO

CONSULTING

Our philosophy is simple. With our proprietary process, we  provide consumer insights grounded in brand strategy to enable brands to evolve their marketing activities with a focus on their consumer relationships.


ROMANCING THE BRAND

Start, grow, maintain, and trouble-shoot a successful relationship. Drawing on exclusive, in-depth interviews with some of the world's most iconic brands,  we share our arsenal of classic and emerging tools to marketers.

SPEAKING

Tim's fascinating experiences result in entertaining stories that help audiences and clients understand how the principles of brand management can apply to their own lives, organizations, and business ventures.


MEET TIM

Tim Halloran has built and directed some of the world’s largest brands. With over 20 years of strategic consumer brand management, he speaks  to business professionals on ways to improve the relationships between their brands and consumers.

HELP! MY RELATIONSHTIP IS IN A RUT!

Helping Brands Escape Relationship Doldrums –

Let’s face it, in our own relationships, we get into ruts. We get in routines, we lose the excitement, and we become complacent. Is it any wonder that this also happen in our brands’ relationships with consumers? With numerous examples from some of the best in class examples of brands that have reignited their consumer relationships, Tim Halloran helps you find the spark to rekindle the romance between consumer and brand.

brand CONSULTING

TIM, WHAT GOES HERE?
Is your brand broken-hearted?

How do you get your consumers to become emotionally attached to your product?

KNOW YOURSELF

How often have you heard that before you can understand others, you have to understand yourself? To really know what you want in a relationship, you have to know yourself. We will conduct a deep dive into the history and existing state of your brand’s current romance with consumers and your organization’s commitment to cultivating it.

KNOW YOUR TYPE

Just like in our own relationships, we have to understand who is our brand’s type – the type of individual who is most attracted to us and represents our best chance at making a “connection.” Our insights team will help you gain deep knowledge about “your type.” We start to segment your consumer base, but in an innovative way.

CREATE THE BOND

Like genuine human relationships, the strongest brands and consumers connect emotionally. Yet customers may not even be aware of their own purchase motivations. We identify those hidden physical and emotional needs of the consumers most likely to fall in love with your brand and then work to the position your brand.

INFUSE INNOVATION

The key to a successful relationship is creating news to keep the romance “fresh.” By integrating our associates, out-of-the-box thinkers, and existing brand consumers into the process, we create a proprietary innovation process that delivers new ideas that offer the best chance of success. We apply this same philosophy to launching new brands.

MANAGE THE RELATIONSHIP

Successful relationships take ongoing commitment. We don’t just “get the girl (or boy)” and ignore them. Similarly, we have to manage our consumer relationships. With larger organizational complexities, more companies have more brand relationships with more consumers across more geographies.


read the book
ROMANCING THE BRAND

HOW BRANDS CREATE STRONG, INTIMATE RELATIONSHIPS WITH CONSUMERS

The must-have guide for convincing consumers to fall in love with your brand 


START, GROW, MAINTAIN, AND TROUBLE-SHOOT A SUCCESSFUL RELATIONSHIP

Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Tim Halloran shares an arsenal of classic and emerging tools

WHAT OUR FANTASTIC READERS SAY

  • “Whether you are starting a new business or working on an established brand, Romancing the Brand reveals many critical steps for success. Tim Halloran explores the valued secrets to engaging in an ongoing, compassionate relationship with your consumer. Great read, great insight, great book!” 

    Daymond John
    Founder, president, and CEO,
    FUBU, and costar, ABC series Shark Tank
  • “We live in an era of huge changes in marketing and consumer behavior, but Romancing the Brand is a reminder that passion is timeless. Brands can be successful in the long run by cultivating deep, lasting relationships with customers.”

    Steve Koonin
    President, Turner Entertainment Networks
  • “I loved Romancing the Brand. Tim Halloran shows how the ultimate in brand equity—a close, personal brand relationship—can be created, with detailed behind-the-scenes stories of brands that have pulled it off.”

    David Aaker
    Vice chairman, Prophet; professor emeritus of marketing strategy, Haas School of Business, UC Berkeley; and author, Brand Relevance
  • “Nobody knows the business of brands better than Tim Halloran. His easy-to-grasp ideas get results.”

    Fran Tarkenton,
    Hall of Fame quarterback, and serial small business entrepreneur
  •  “Romancing the Brand provides a new and compelling lens with which to view the work necessary to keep a brand fresh and exciting. We have been able to apply many of the concepts immediately to strengthen our Popeyes Brand.”

    Ralph Bower
    President-U.S., Popeyes Louisiana Kitchen
  • “Romancing the Brand is an entertaining book that taps into a fundamental principle that every marketer should embrace: brands and consumers engage in a relationship. Truly world-class brands are able to grow and evolve a ‘romance,’ and that is when the magic happens.”

    Jeff Popkin
    President, Vita Coco
  • “A great book with insightful stories about how marketing managers develop romantic, deep, and personal relationships between the brand and the consumer.”

    Jagdish N. Sheth
    Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University
  •  “Romancing the Brand shows that a brand's strength, and ultimately its ability to generate significant talk value, lies in creating a meaningful consumer experience.  Aided by entertaining stories about brands that have created ‘love affairs’ with the consumer, Romancing the Brand is an essential guide for marketers that are looking to strengthen their consumer relationships.”

    Ed Keller
    CEO, the Keller Fay Group, and coauthor, The Face-to-Face Book and The Influentials
  • “Emotional, educational, and effective, Romancing the Brand captures the timeless fundamentals of marketing, using contemporary examples and a framework one can relate to in a primal way. Tim Halloran shares insights that up-and-coming marketers, as well as global executives at the top of their game, will find valuable.”

    Dick Patton
    Global chief marketing officer practice leader, Egon Zehnder

SEE A FEW OF THE ROMANCES

MEDIA

BUY THE BOOK

              

brand SPEAKING

Tim is available to address your organization on many brand/marketing focused topics including:

ROMANCING THE BRAND 

As marketers, we act as surrogates that enable a relationship to manifest between our brands and our customers. This is how we provide value to both our customers and our brands. The most successful brands not only have strong, intimate relationships with their consumers, but work diligently to cultivate, manage, and grow those relationships in significant ways. Using real world examples, entertaining stories, and best in class case studies, Tim Halloran teaches your organization how to get consumers to fall in love with your brands.

STARTING A NEW CONSUMER ROMANCE: DISCOVER WANTS AND TURNING THEM INTO NEEDS

How do we really go about finding out what people want? To romance a consumer, we have to know our type.We have to discover the individual that will love what we are offering. In other words, we have to understand the consumer so well, that we offer them something they perceive is essential to their lives. Using real life examples, Tim Halloran helps you discover what truly makes your consumer tick, and ultimately helps you find those people that are most interested in engaging in a romance.

MY RELATIONSHIP WITH MY CONSUMR IS IN A RUT! HELPING BRANDS ESCAPE RELATIONSHIP DOLDRUMS

Let’s face it, in our own relationships, we get into ruts. We get in routines, we lose the excitement, and we become complacent. Is it any wonder that this also happen in our brands’ relationships with consumers? With numerous examples from some of the best in class examples of brands that have reignited their consumer relationships, Tim Halloran helps you find the spark to rekindle the romance between consumer and brand.

ROMANCING  YOUR BRAND

Brands come in all shapes and sizes, including you. How you manage your personal brand ultimately helps in dictating your success in various facets of your life, especially your career. With 20 + years in brand management, Tim Halloran shares how techniques used to build brand’s relationships with consumers can be applied to your own personal brand.

meet TIM HALLORAN

Tim Halloran has built and directed some of the world’s largest brands. With over 20 years of strategic consumer brand management, insights, and new product development experience, he speaks extensively to business professionals on ways to improve the relationships between their brands and consumers.


Mr. Halloran is President of Atlanta’s Brand Illumination and has provided guidance to top marketing companies, including Coca-Cola, Home Depot, Kraft Foods, Glaceau (vitaminwater/ smartwater), Georgia Pacific (Consumer Package Group), Vita Coco, Sprout Organic Baby Food, the NBA, Intercontinental Hotels Group, Chico’s/White House Black Market, Atlanta’s Fox Theatre, Simon Malls, and Turner Broadcasting. Prior to consulting, Tim spent 10 years in the Coca-Cola brand management organization, leading multiple beverage brands and marketing innovations. His successes at Coke include the national launch of Powerade sports drink and its sponsorship of the Olympics, co-development of Dasani bottled water, development of Coke's first Internet marketing initiative with his work on Cherry Coke, and the overhaul of Coca-Cola's U.S. tea strategy, including the creation of Gold Peak Tea. Tim has been featured as a brand expert on numerous radio, television, and newspaper outlets. He was awarded Innovator of the Year by Coca-Cola and named Max Award Finalist for Innovation by Georgia State University.


Tim also serves as an adjunct faculty member of Marketing at both Emory University’s Goizueta Business School and Mercer University’s Stetson School of Business where he teaches in the BBA, MBA, Evening MBA, and Executive MBA programs.


Tim lives in Atlanta with his wife and 3 children where he enjoys coaching his kids little league baseball and softball teams and rooting on the Braves.

HAPPY BRANDS WHO HAVE TRUSTED THEIR ROMANCES TO OUR EXPERTISE

FOLLOW US

ADDRESS
3522 Ashford Dunwoody Rd #172
Atlanta, Georgia 30319

CONTACT
Email: tim@brandillumination.com
Phone: 404-218-4117

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