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Nike moves into co-branding

They swore they would never do it. They would never denigrate the “swoosh” by putting it alongside another brand. The swoosh was always to stand alone and not imply any type of endorsement for any other product. It was beneath the brand. But lo and behold something has changed in Beaverton, Oregon. Nike has finally found a brand that it perceives to be as strong (or stronger) than it – The iPod. Check out the new Nike + iPod sports kit. It’s a device that fits in your running shoe that conveniently keeps track of your time and distance on the screen of your iPod Nano.