Tim's Bio
Timothy Halloran is a brand therapist, brand strategy consultant, and brand educator. His unique perspective emerges from over 16 years of strategic consumer marketing, branding, marketing research, and new product development experience. Highlights of Tim’s career include:
- 10 years in brand management at the Coca-Cola Company
- National launch of POWERADE sports drink and its sponsorship of the Olympics
- Co-development of Dasani bottled water
- Development of Coke's first ever Internet marketing initiative (1998’s Cherry Coke Island of Alanna program)
- Overhaul of Coca-Cola's U.S. tea strategy including the concepting and development of Gold Peak, Coca-Cola's high end tea entry.
- Work has been featured in USA Today, the Wall Street Journal, and Business Week, and received Coca-Cola's award for Marketing Innovation of the Year.
- He received his Masters in Marketing Research from the University of Georgia and graduated cum laude from Washington and Lee University.
- Currently serves as an adjunct instructor at Emory's Goizueta Business School, teaching Product and Brand Management.
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"Tim and his team found out what our consumer was looking for in tools, and used that information to create a brand and a message that we are confident will build a compelling relationship with our target.”
~ Kathleen Fisher, VP Marketing, Faucet Queen
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