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Case Studies
Target Consumer Prescription Case
International Theatre
A performing arts facility in a major US market was looking to understand the attendees of a performing arts series that featured acts from around the world. The facility was looking to understand the type of relationship existing patrons had with the series and how to introduce the series to additional patrons. Brand Illumination utilized our Target Consumer Prescription process to understand the needs, personality, and attitudes of the consumer that frequented the events. We were also able to discover the type of consumers that the theatre should try to meet, and the best ways to make their acquaintance. Our recommendation was adopted and implemented in the series ongoing customer recruitment initiatives.
Brand Therapy Case
Tools Designed For Women?
A multi-million dollar tool company had developed a line of tools that were specifically designed for female tool users. The tools were specifically designed for a woman’s hands and arm strength. The firm wanted to develop a brand that would engage female tool users in a long term relationship so that the target consumer would become loyal to the brand. Brand Illumination instituted our “Brand Enlightenment” therapy process and put the product on the couch! We used our learning to identify a target consumer that would be most amenable to a tool brand relationship, developed a core message that would be compelling to her, and developed a brand personality and character that would encourage her to engage in a relationship. The result was strong consumer acceptance in out of the park brand preference scores across all measures. The strong potential for the relationship, as evidenced by strong consumer feedback was used as a background to brand sell in to major retail outlets.
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