How many of these 10 questions could you honestly answer correctly about your target consumer? (check all that apply)

Why do they use your brand?
What problem does it solve in their life?
Why do they believe your brand is different, better, and special from others?
What are their hobbies?
Where do they go on vacation?
Are they a Republican? Democrat? Independent?
What is their biggest dream?
What is their biggest worry?
When are they truly happy?
Are they religious? spiritual?
What would they change about themselves?

What percentage of your target consumers will actually name your brand when asked to name brands in the category in which you compete?
under 25%
26 - 50%
51 - 75%
76 - 99%
100%

What percentage of your target consumers are exclusively loyal to your brand?
under 25%
26 - 50%
51 - 75%
76 - 99%
100%

If you were to ask your consumer to describe your brand’s personality, how accurate would their description be?
not very accurate
close enough
they'd hit the nail on the head

Which description most closely matches how your target would describe their relationship with your brand?
Trusted Friend
Marriage of Convenience
Kinship
Distant relative
Employer-Employee
Parent-child
Stranger
Childhood friend whose been forgotten
Secret affair
Enslavement