Test your brand knowledge by identifying the logos or trademarks below:

1. "We'll make it up in volume"

Well, no, you won't. Volume helps absorb fixed costs, but low margin is low margin. It dilutes your entire financial picture, it infuriates your CFO or banker, and it generally fails.

2. "They did what?!"

Marketing strategy, at its core, is concerned with only one question: How will we win? And to develop a winning strategy, you need to understand your competition. If the competition does something you haven't considered, you need to up your game. Surprises happen, but unimagined surprises shouldn't.

3. "I am a rock, I am a silo"

Repeat after me: island bad, continent good. One of the fundamental hallmarks of successful companies and a key building block for successful marketing careers is a predisposition to initiate and engage in powerful, real-time, constant conversations.

4."What's wrong? What isn't!"

In my experience, marketers tend to be chipper, but we've also been known to be melodramatic at times.

Have you allowed angst to overwhelm you, giving way to a bad attitude? Negativity can undermine companies and careers.

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